Although incredibly simple, MYO’s business model is completely unique. At MYO you not only have access to the freshest, tastiest food and beverages, you’re given the freedom to make your own choices at a pace that suits you.
MYO’s main competitive advantage is that, unlike its competitors, it literally turns the counter around and puts the customer in charge. Effectively, the customer fills the role of a counter assistant.
This minimal use of labour and subsequent cost savings is one of the key elements to the MYO operation. The fact that labour is expensive and hard to find has made the concept of MYO not only appealing to our franchisees, but also to our customers. No longer do they have to accept poor service or inferior produce any longer.
These savings on labour are given back to the client by way of better value, greater food choices and higher-quality produce. MYO offers its customers up to 75 fresh gourmet sandwich fillings, including deli-style meats and cheeses, which sit alongside freshly baked breads and other mouth-watering product lines including wraps, salads, soups, pizza, coffee and muffins. At MYO there’s a food for all seasons.
This business model also suits every customer – the time poor, the fussy eater, the dieter, the big eater and the luncher looking for value for money.